On the first lighting, burn your candle for one hour for each inch of its diameter until you have a full melt pool. Candles have a “memory”, so the first few burns will influence how it burns in the remainder of its life. By allowing your candles to have a “memory burn”, you are actually increasing the candles burn time, and by allowing a full melt pool to form from edge to edge of the jar, you increase the scent throw. Additionally,
at each subsequent lighting you should trim the wick to 1/4″ for best quality.